Apple and Pear Australia Limited
| Tuesday, 28 May 2019, 5.30pm
The levy-funded Hailstorm Heroes marketing campaign for hail-affected apples and pears and Freshmax’s Every bite a masterpiece™ campaign for Modi® apples are both in the running for a prestigious fresh produce and floral industries marketing award to be announced at Hort Connections 2019. Campaign managers for the two campaigns – Hort Innovation’s Apple and Pear Marketing […]
The post Hailstorm Heroes campaign in running for marketing award appeared first on Apple and Pear Australia Limited (APAL).
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Apple and Pear Australia Limited
| Monday, 27 May 2019, 11.19am
Dr Hugo Britt continues his two part series on connectivity in Australian agriculture by delving into the different options available for growers. Read part 1 here. Without connectivity, there can be no digital enablement across Australian orchards. Growers who are looking to invest in AgTech and reap the benefits of real-time data must first ensure […]
The post What type of connectivity is right for me? appeared first on Apple and Pear Australia Limited (APAL).
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Apple and Pear Australia Limited
| Wednesday, 22 May 2019, 10.04am
Australian apple and pear new variety offering continues to grow The Australian apple and pear new variety offering continues to grow as growers and breeders alike look for the next thing that will give consumers something new and exciting or growers disease resistance qualities enabling them to produce fruit grown with much less fungicidal inputs […]
The post Variety Showcase 2019 Copy appeared first on Apple and Pear Australia Limited (APAL).
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Apple and Pear Australia Limited
| Tuesday, 21 May 2019, 3.57pm
Now that the 2019 Federal election is complete and the 46th Parliament of Australia is more or less decided, APAL has identified eight key priorities we will be seeking to achieve with the newly-formed Government: Establish a National Netting Program Introduce an Ag Visa Accelerate the Seasonal Worker Programme Ensure equitable access to water Protect […]
The post CEO Report – Netting tops priorities for new government appeared first on Apple and Pear Australia Limited (APAL).
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Apple and Pear Australia Limited
| Wednesday, 15 May 2019, 2.32pm
The lure of a trip down under has helped more than double sales of Australian Pink Lady® apple packs in UK retailer M&S in a successful levy-funded marketing promotion run by Montague Fresh. Purchasers of the Australian Pink Lady packs were offered the chance to win a week for two in ‘the original home of […]
The post A trip like no other sees Pink Lady sales soar appeared first on Apple and Pear Australia Limited (APAL).
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Apple and Pear Australia Limited
| Wednesday, 15 May 2019, 2.00pm
Transformation of the apple and pear industry’s long-term marketing strategy has entered a critical new phase with recruitment commencing for a Strategic Marketing Panel (SMP). With the backing of growers’, APAL has been working with Hort Innovation since late last year on the best approach for delivering an impactful long-term marketing strategy and annual plan […]
The post Strategic Marketing Panel enters recruitment phase appeared first on Apple and Pear Australia Limited (APAL).
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Apple and Pear Australia Limited
| Wednesday, 15 May 2019, 9.49am
Australian apple and pear new variety offering continues to grow Ahead of the apple and pear Variety Showcase at the APAL Industry Forum, 24 June, we sat down with Tom Frankcomb the Operations Manager of Australian Pome Fruit Improvement Program, to discuss the new varieties available for growers what we can expect to see in […]
The post New varieties on show – update from APFIP appeared first on Apple and Pear Australia Limited (APAL).
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Apple and Pear Australia Limited
| Wednesday, 8 May 2019, 11.58am
Record temperatures, devastating storms and drought-related pest infestations have prompted the apple and pear industry to call for a government-subsidised National Netting Program. Led by APAL, state members, federal members, and candidates are being lobbied to: Establish a long-term program for accelerated depreciation of netting; Improved ease and accessibility of low-interest loans; and to Ensure […]
The post APAL Leads Calls for National Netting Program appeared first on Apple and Pear Australia Limited (APAL).
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Berries Australia
| Tuesday, 7 May 2019, 6.00pm
Read the latest newsletter from Berries Australia.
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Apple and Pear Australia Limited
| Tuesday, 7 May 2019, 4.40pm
APAL are investing in retail activities to support the season launch of Kalei® – one of the emerging ‘managed brands’ to hit retailers’ shelves this season. The activity takes place in 50 high consumer traffic Coles stores across South East Queensland where Rizzato and Sons, and Nicoletti Orchards are focussing this season’s Kalei® program. The […]
The post New Kalei campaign set to sparkle appeared first on Apple and Pear Australia Limited (APAL).
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