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A trip like no other sees Pink Lady sales soar

Apple and Pear Australia Limited | Wednesday, 15 May 2019, 2.32pm

The lure of a trip down under has helped more than double sales of Australian Pink Lady® apple packs in UK retailer M&S in a successful levy-funded marketing promotion run by Montague Fresh. Purchasers of the Australian Pink Lady packs were offered the chance to win a week for two in ‘the original home of […]

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Strategic Marketing Panel enters recruitment phase

Apple and Pear Australia Limited | Wednesday, 15 May 2019, 2.00pm

Transformation of the apple and pear industry’s long-term marketing strategy has entered a critical new phase with recruitment commencing for a Strategic Marketing Panel (SMP). With the backing of growers’, APAL has been working with Hort Innovation since late last year on the best approach for delivering an impactful long-term marketing strategy and annual plan […]

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New varieties on show – update from APFIP

Apple and Pear Australia Limited | Wednesday, 15 May 2019, 9.49am

Australian apple and pear new variety offering continues to grow Ahead of the apple and pear Variety Showcase at the APAL Industry Forum, 24 June, we sat down with Tom Frankcomb the Operations Manager of Australian Pome Fruit Improvement Program, to discuss the new varieties available for growers what we can expect to see in […]

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APAL Leads Calls for National Netting Program

Apple and Pear Australia Limited | Wednesday, 8 May 2019, 11.58am

Record temperatures, devastating storms and drought-related pest infestations have prompted the apple and pear industry to call for a government-subsidised National Netting Program. Led by APAL, state members, federal members, and candidates are being lobbied to: Establish a long-term program for accelerated depreciation of netting; Improved ease and accessibility of low-interest loans; and to Ensure […]

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New Kalei campaign set to sparkle

Apple and Pear Australia Limited | Tuesday, 7 May 2019, 4.40pm

APAL are investing in retail activities to support the season launch of Kalei® – one of the emerging ‘managed brands’ to hit retailers’ shelves this season. The activity takes place  in 50 high consumer traffic Coles stores across South East Queensland where Rizzato and Sons, and Nicoletti Orchards are focussing this season’s Kalei® program. The […]

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Autumn orchard walks update: dates, times, and speakers Copy

Apple and Pear Australia Limited | Tuesday, 7 May 2019, 2.19pm

The next round of Future Orchards® orchard walks in March and April 2019 will look at achieving optimum quality more consistently using examples from some of the most advanced orchard systems worldwide. Recent rounds have focused on quality and covered the changing orchard production aspects right through to the needs of the consumer. The Autumn […]

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Introducing Future Business

Apple and Pear Australia Limited | Tuesday, 30 April 2019, 3.33pm

APAL’s newest program Future Business will be launching during the APAL sessions at Hort Connections, Monday, 24 June. Future Business is a new initiative from APAL, which aims to help business owners with non-growing business-related activities to add value and drive profit across the industry. The program will complement Future Orchards® and together they will […]

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Woolworths back supply chain revolution

Apple and Pear Australia Limited | Tuesday, 30 April 2019, 1.26pm

Woolworths is launching a bold plan to stop food waste and reshape the supply chain with the use of technology. Partnering with independent start-up Escavox, the primary goal is to extend the shelf life of fresh fruit and vegetables in all retail outlets by tracking and monitoring the produce from the farm gate to the supermarket. […]

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Labour Hire Scheme begins in Victoria

Apple and Pear Australia Limited | Tuesday, 30 April 2019, 10.21am

  Victoria’s first Labour Hire Licensing Scheme begins this week. Labour hire providers have six months (until 30 October) to obtain or apply for a licence, or else face penalties. The Andrews Labor Government has held more than 30 information sessions since March to help providers understand their obligations, and a further public information campaign to […]

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