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Marketing & Promotion
Tasmanian Grown
Tasmanian Grown is a digital showcase of Tasmanian fruit, vegetables and nuts aimed at potential buyers of our produce around the globe.
In 2022, Fruit Growers Tasmania, with industry and government support, successfully launched Tasmanian Grown in Bangkok at Asia Fruit Logistica 2022. The launch was given wide coverage through the fruit journals Fruitnet and Fresh Plaza.
The Tasmanian Grown website showcases the fresh food that we grow, and informs consumers when it is available and how they can purchase it. To cut through in a very crowded fresh food marketplace, the showcase and the Tasmanian Grown story identify what is unique about Tasmanian fresh produce.
View the Website View Brochure View Facebook Page
If you are a grower and would like to know more, be added to the export enquire list or would like to be a feature grower on the site, get in contact via kate@fruitgrowerstas.org.au
Asia Fruit Logistica 2024
Will be held at the Asia World Expo venue in Hong Kong 4-6 September 2024. As many of you would know, this is the largest fresh fruit and vegetable trade event in the Asia region. Fruit Growers Tasmania will be attending this year.
We are proposing a larger corner stand of 15 m2 this year, which will allow us to have three meeting tables, more display area and the opportunity for greater participation by growers.
It is understood HIA will contribute to the overall building cost of the Australian pavilions plus give access to cooking events and networking activities arranged by them.
Last year Tasmanian participants were able to access the Accelerating Trade Grant Program to support their participation costs. Fruit Growers Tasmania can assist growers with applying for this.
If you would like to speak to an exporter who attended last year, to see if it is worthwhile attending ,you can speak to Sam Riggall – Somercotes; mobile: 0418 137 142.
Grower Participation Offer
If you would like to attend, Fruit Growers Tasmania will be asking growers to contribute $1,500 (+GST) to participate on the stand. Note: you can claim your contribution to the FGT stand cost as part of a ATGP application.
As part of this cost, participants will receive:
- Free day passes for all attendees.
- Display grower branding and packaging on the stand (with more shelving for displaying items this time).
- Link with Austrade overseas posts in Asia.
- Assistance in the preparation of grower’s Tasmanian Government Accelerated Trade Grant Applications (this will cover 50% of promotion, accommodation, meals and travel costs).
Invitations to events and activities arranged by HIA. - Prepared media releases (including all participant details) before and during the event.
- Feature growers in Tasmanian Grown Facebook posts and stories (targeting an international audience).
If you are interested in attending this year with us, can you please express interest via email; kate@fruitgrowerstas.org.au or call on 0459 039 664 no later than Sunday 30 June 2024.
Promotional Activities
Assist in creating market demand.
Celebrating Tasmanian Grown Blueberries 
Local social media marketing campaign conducted in conjunction with Hill Street Grocer and IGA Tasmania, encouraging Tasmanians to eat more blueberries over the summer season and during the back to school period.
We posted a video and prepared stories on some of our dedicated Tasmanian blueberry growers.
From our Island to Yours
Fruit Growers Tasmania ran its first-ever digital marketing campaign for cherries in Taiwan in January 2022. The campaign promoted the purchasing of cherries for gifts as part of the Lunar New Year celebrations in 2022.
The English versions of the videos for 2022.
Did someone say Tasmanian cherries?
Everyone loves Tasmanian cherries
The English versions of the videos for 2023
