Roots to Retail webinar
When: 9.30am Wednesday, 30 October 2024
Where: Online
Join the International Fresh Produce Association (IFPA) ‘Roots to Retail’ webinar to discover the journey from identifying and selecting new produce varieties to building successful brands.
The webinar will feature two industry expert speakers:
- Carlo Magni - Global Consumer Insights Director, FORWARD Insight & Strategy
- Kate James - Business Development Manager, VentureFruit.
Whether you're a grower, marketer, retailer, exporter, importer or supply chain member, this webinar will provide valuable insights into the intersection of variety innovation and brand building.