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Elevate Your Brand Story on Your Website
When: 4.00pm–6.00pm Wednesday, 18 September 2024
Where: Paranaple Convention Centre, Aberdeen Room - Level 2, 137 Rooke Street Devonport, TAS 7310
In this workshop we will look at the essential principles of storytelling and content creation, tailored specifically for beginners looking to enhance their brand's online presence. You will learn how to effectively apply the fundamental elements of your brand story onto your website. We'll explore how to captivate your audience, establish emotional connections, and ultimately drive engagement and conversions through your digital content.
Brand Tasmania, along with our friends at State Growth’s Digital Ready program, are excited to bring you our new workshop that will equip you with fundamental, practicle skills to help you navigate the world of content for your website.
Your presenter is coach and consultant Jen Murnaghan from Hobart content marketing consultancy Digital Dandy.
You'll gain practical insights and actionable tips on:
- Structuring Website Content: Organising your website content in a way that guides visitors through your brand story and encourages them to take action.
- Engaging Visuals and Multimedia: Incorporating imagery, videos, and other multimedia elements to enhance your storytelling and leave a lasting impression.
- Optimising for User Experience: Creating a seamless and intuitive browsing experience that keeps visitors engaged and encourages exploration.