apples

Latest news

Pears attract strong buyer interest at Asia Fruit Logistica

Apple and Pear Australia Limited | Wednesday, 12 September 2018, 12.00pm

The launch of a new premium-pear brand Goulburn River Gold® and blush pear at Asia Fruit Logistica in Hong Kong this week attracted strong interest from international buyers. Australian exhibitors reported a string of trade enquiries for the blush pear ANP0131, formerly known as Deliza®, with buyers attracted to the colour, texture and eating quality […]

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Influencing and inspiring apple consumption

Apple and Pear Australia Limited | Wednesday, 12 September 2018, 10.00am

Hort Innovation has partnered with three influential nutritionists and health and food bloggers to help inspire the greater use of and purchase of apples across their wide audience of followers. Working with health and food social ‘influencers’ – people with a high profile who write, talk or otherwise communicate, particularly across social media – extends […]

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Welcome to new Relationship Manager Sam Turner

Apple and Pear Australia Limited | Friday, 7 September 2018, 1.00pm

Apple and pears have a new point of contact with industry R&D with the appointment of Sam Turner as the new Hort Innovation Relationship Manager for Apples and Pears. Sam takes over from Mark Spees – who moves to citrus, tablegrapes, cherries and summerfruit – as the key industry contact with Hort Innovation, which oversees […]

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Pear sampling aims to boost sales

Hort Innovation | Tuesday, 4 September 2018, 3.50pm

The start of a new season has called for a fresh round of pear sampling to help boost consumer awareness about different varieties and increase sales. Funded by Hort Innovation using the Apple and Pear Marketing Levy, the sampling sessions are now underway at Coles and Woolworths stores nationwide and will continue throughout the month…

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Pear sampling aims to boost sales

Apple and Pear Australia Limited | Tuesday, 4 September 2018, 10.00am

A fresh round of 200 pear sampling sessions are underway at Coles and Woolworths stores nationally aimed at further boosting consumer awareness of and purchase of pears, following the success of earlier sampling sessions over summer. A key focus of the sampling program, which is funded by the marketing levy,  is educating consumers on pear […]

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When you peel good you feel good

Hort Innovation | Monday, 3 September 2018, 10.00am

Bananas! They are nature’s palm sized gift that just keeps on giving. Now, a new Hort Innovation marketing campaign is showing consumers just how bananas are helping Australians to live their best life. Due to launch nationally across all major media platforms this weekend, the new Australian Bananas campaign focuses on healthy living, and the…

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