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Pear sampling aims to boost sales

Hort Innovation | Tuesday, 4 September 2018, 3.50pm

The start of a new season has called for a fresh round of pear sampling to help boost consumer awareness about different varieties and increase sales. Funded by Hort Innovation using the Apple and Pear Marketing Levy, the sampling sessions are now underway at Coles and Woolworths stores nationwide and will continue throughout the month…