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Pear sampling aims to boost sales

Apple and Pear Australia Limited | Tuesday, 4 September 2018, 10.00am

A fresh round of 200 pear sampling sessions are underway at Coles and Woolworths stores nationally aimed at further boosting consumer awareness of and purchase of pears, following the success of earlier sampling sessions over summer. A key focus of the sampling program, which is funded by the marketing levy,  is educating consumers on pear […]

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