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2018 industry marketing hits top gear
Apple and Pear Australia Limited | Thursday, 13 December 2018, 10.09am
Keeping apples and pears front-of-the-mind and making sure consumers know how to get the best from them underpins levy-funded marketing investment. Hort Innovation’s Olivia Grey shares some of the successes of the 2018 campaign. Apple activity Most of the above-the-line advertising – advertising that targets a broad range of consumers via mass media (i.e. television, […]
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